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audio
audio / 28 minutes
shenzhen: sharing and shanzhai
a projektado member + david li

Rip-offs, fakes, counterfeits, pirates, copies: a few of the words used to negatively describe ‘unoriginal’ products, a result of the strange perception that western contexts have solidified towards the supposed immorality and inferior standard of anything that isn’t from the ‘original’ brand which holds a legal document of ‘ownership’.
Attaching a brand or known name to a product is common practice for design firms in Europe and the US, and with the tendency for businesses to use this as a profit tool, through exclusive ownership and licencing of product patents, it’s easy to start thinking that this might not be positively affecting the design industry or its consumers.
Aiming to shed more light on the history and present practice of ‘shanzhai’, oftentimes translated as ‘copying’, David Li, from Shenzhen Open Innovation Lab in Shenzhen, China, joins us to give insights into a parallel reality that is normally hidden from mainstream narratives. A scenario where possessiveness through IP and patents takes a backseat to opportunity and growth through collaboration and sharing.

1:30 Intellectual Property / history of IP & copycat culture / rapid growth & weak IP / perception & changing the narrative

6:38 the development of Shenzhen / sharing is profitable / rapid industrialisation bringing opportunity

10:47 the skillsets of Shenzhen designers versus their European counterparts / the entire system is co-operative

16:40 difference in product portfolios between contexts

20:10 difference in business models between Europe and the US vs Shenzhen / branding and attachment to products

22:55 white label products / adapting white label products to different markets

references + extra reading

Besar Zasella: Hip-Hop and Shanzhai / https://medium.com/szoil/hip-hop-and-shanzhai-when-two-remixing-worlds-collide-7f833c9c968c

Charles Dickens: American Notes / http://www.gutenberg.org/ebooks/675

Oliver Wainwright: How big tech weaponised desgin patents / https://www.theguardian.com/artanddesign/2021/apr/13/pencil-sharpeners-539m-lawsuit-big-tech-weaponised-patents

Byung-Chul Han: Shanzhai / https://mitpress.mit.edu/books/shanzhai

author + guest

This is a contribution by a projektado member, supported by open collective discussions and feedback from the rest of the projektado collective. The decision to not individually name the authors is to take clear distance from the overwhelming presence of individualistic and self-serving practices in design today, and instead focus on the role of collective action and shared values.
Whilst we maintain at times contrasting individual and personal opinions, styles and approaches, we all understand that our production is part of a discussion we share and that is motivated by a collective goal, and that therefore, we all feel represented by.

David Li is the director of the Shenzhen Open Innovation Lab in China. He has decades of experience with the theory and practice of open source, and has been instrumental in several open source software and hardware projects throughout his career. He was one of the founders of XinCheJian, the first hackerspace in China, as well as of Hacked Matter and Maker Collider .
https://www.szoil.org/

first published for projektado magazine issue 1: anonymity in design / may 2021

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